Guidelines on Building a Stronger Brand Identity

In a competitive marketplace for nearly all industries like Long Island, New York, building a strong and memorable brand identity is crucial for the success of any business.  A company’s brand identity is how the business intends to be perceived by consumers.  It is crucial for a business to reflect the value it brings to consumers to market to and appeal to them. Building a stronger is simple, by following some basic guidelines.

Don’t ignore the visuals.

First impressions are possibly the most crucial moment for any company, especially for brand recognition. A bad first impression may mean that the customer may not give us an opportunity to make a second impression. This includes thinking hard about the name of your business with the goal to choose a compelling name that helps customers readily connect with your business. Use a tagline that conveys or summarizes your business objectives clearly. Next in line is the logo. People usually identify brands first by the logo, and it is one of the vital aspects of building trust. So it is important to have a logo that reflects your business, as well as your organizational values.

Affiliate your company with a charity or social cause.

Most people have a “bleeding heart” for something.  People also want to know that companies they are spending their money are comprised of good people.  As time goes on, studies show that more people are basing decisions on where to spend their money based on what each company is doing to improve our world.  It is an incredibly important part of building a good reputation and goodwill.  It also connects “corporate America” with the people, making a business more respected, liked and relatable.

 

Make customer support  a top priority.

With Google reviews, Yelp and other similar sites, people are more and more likely to state their dissatisfaction with a company.  Even with the best companies, negative feedback is a cost of doing business. Any negative review or feedback should not be ignored but instead faced head on. Any conflict should be attempted to be resolved in a positive and amicable and negative responses should be used to help the business grow. A simple way to avoid conflict or easily remedy it is to have a business that is accessible, meaning people can actually reach a person, easily and in different ways.

 

Make your customers feel like the asset that they are.

Customers are the businesses most vital asset and they should feel that way. That usually includes more than just providing them with your products or services.  For example, setting up a loyalty program or giving coupons will surely lead to repeat customers. Another way to build a strong customer base is a customer referral program. Long term relationships are the most vital to sucess.

In a competitive marketplace for nearly all industries like Long Island, New York, building a strong and memorable brand identity is crucial for the success of any business. A company’s brand identity is how the business intends to be perceived by consumers. It is crucial for a business to reflect the value it brings to consumers to market to and appeal to them. Building a stronger is simple, by following some basic guidelines.

Don’t ignore the visuals.
First impressions are possibly the most crucial moment for any company, especially for brand recognition. A bad first impression may mean that the customer may not give us an opportunity to make a second impression. This includes thinking hard about the name of your business with the goal to choose a compelling name that helps customers readily connect with your business. Use a tagline that conveys or summarizes your business objectives clearly. Next in line is the logo. People usually identify brands first by the logo, and it is one of the vital aspects of building trust. So it is important to have a logo that reflects your business, as well as your organizational values.
Affiliate your company with a charity or social cause.
Most people have a “bleeding heart” for something. People also want to know that companies they are spending their money are comprised of good people. As time goes on, studies show that more people are basing decisions on where to spend their money based on what each company is doing to improve our world. It is an incredibly important part of building a good reputation and goodwill. It also connects “corporate America” with the people, making a business more respected, liked and relatable.

Make customer support a top priority.
With Google reviews, Yelp and other similar sites, people are more and more likely to state their dissatisfaction with a company. Even with the best companies, negative feedback is a cost of doing business. Any negative review or feedback should not be ignored but instead faced head on. Any conflict should be attempted to be resolved in a positive and amicable and negative responses should be used to help the business grow. A simple way to avoid conflict or easily remedy it is to have a business that is accessible, meaning people can actually reach a person, easily and in different ways.

Make your customers feel like the asset that they are.
Customers are the businesses most vital asset and they should feel that way. That usually includes more than just providing them with your products or services. For example, setting up a loyalty program or giving coupons will surely lead to repeat customers. Another way to build a strong customer base is a customer referral program. Long term relationships are the most vital to sucess.

By | 2017-03-26T14:57:30+00:00 March 26th, 2017|Uncategorized|Comments Off on Guidelines on Building a Stronger Brand Identity