Marketing is technically a catch-all phrase for the entire process of figuring out how to present your brand to the right audience. It includes your website, social media, blogging, search engine marketing (SEM), advertising, collaborative and activation efforts, email marketing and other forms of digital engagement, all forms of print marketing such as brochures, leave-behinds, pitches, books and more.
"Marketing is enthusiasm transferred to the customer.”
- Gregory Ciotti, Author and Marketing Strategist
Marketing is something we consider and discuss with our clients during our entire business relationship. New opportunities present themselves continuously, for myriad reasons, but the trick is staying on top of what those opportunities are and determining how to best leverage them. That’s where we come in.