Advertising

Advertising is about designing an impactful and concise message from your business to your audience and (typically) paying for that message to be promoted through different media avenues. Strategy for where and when to place your ads is as important as the actual ad design itself. Use a company that not only thinks outside the box, but one that has long standing solid relationships with media venues, understands seasonal planning, budgeting, and deadlines — like us.

"Stopping advertising to save money is like stopping your watch to save time."

- Henry Ford

Whether you’re considering print, digital, broadcast, or a combination of all three, your advertising efforts should start early and leave time for creativity and strategic planning. We’re certainly versed in last minute crunches, but for optimal results, the best time to start working on a campaign for next season is now.

See How We Work

Digital Advertising Services

Advertising is an essential business driver that is constantly evolving.

Our Process

We work collaboratively to evaluate your campaign ideas and goals.

Scalable PPC

PPC is a model of online advertising where advertisers pay per click.

Why DOD

Day-to-day maintenance and updates to keep your site running as smooth as possible.

Digital Advertising Services

Advertising is an essential business driver that is constantly evolving. Take advantage of the expertise and experience of our team of dedicated digital advertising professionals to scale your online marketing efforts for increased traffic, engagement, leads and sales.

Our digital advertising services encompass basic optimizations and advanced quantitative strategy focused on maximizing profits.

Looking for an experienced advertising agency to promote your business online?

Digital Advertising with Botom-line Impact

Internet marketing data is fundamental in our approach to online advertising at Dead On Design. Our approach combines highly sophisticated data-driven techniques, hands-on expertise and customization to develop an effective strategy to reach, engage and evoke desired actions from your target audience.

Every strategy is tailored to your needs and positioned in align with your overarching brand messaging in order to generate high quality leads and convert to sales.

We’re Your Partner When It Comes to Anything Related to Advertising

Dead On Design is a reputable creative advertising agency. We work with B2B and B2C companies spanning a wide range of industries; law and legal services, home related industries, healthcare, fashion, tech, ecommerce and many more. We boast a robust, versatile and dedicated team of advertising experts with varied experience cutting across traditional and digital channels.

As a nationally and globally renowned creative agency, we help brands like yours stand out. Working with our team places you steps ahead of competition while driving a consistent stream of traffic to your landing page.

Not sure of how to get started? Get in touch with one of our advertising professionals today who will gladly walk you through every stage of the process.

We Lead—Others Follow

Widely known for our reputation of integrity and client-focused service, Dead On Design is one of the most trusted online advertising agencies in the country. From the first call, to the kickoff meeting, to project completion, you can rest assured that we understand you. We will listen to you closely and work with you throughout the creative and technical process of setting up your marketing plan. This ensures that we’re never off the mark when addressing your marketing needs.

In-depth and Practical Knowledge of Online Advertising

Nearly anyone can read articles on Google or watch YouTube videos about running digital advertising, but only the genuine professionals can effectively translate these skills into actions. When it comes to the crunch, you need an experienced marketer with sound and practical knowledge of how various online advertising platforms work to help you make the right decisions. We will take the time to analyze and understand your prospects through effective market research and competitor analysis and then provide recommendations accordingly.

Our Process

Strategy and Planning

At the start of your project, we will bring the entire team together to evaluate your current campaign and brainstorm to lay the groundwork that will help you outshine your competitors. Parts of our strategy and planning efforts include market research, customer development, and creation of a comprehensive brief to guide us through every stage of the process. Our brand strategists are some of the brightest minds in the industry and you will certainly have a great experience working with them.

Creative

Creative is very central to every digital marketing and advertising campaign. The most effective campaigns combine the qualities of both facts and creativity in order to create a message that establishes trust between you and your customers. From logo design to taglines and everything in-between, we take the time to test our creative to ensure that it resonates with your target audience. We don’t leave any stone unturned when fine-tuning our messaging and ensuring that your brand is properly positioned for accelerated conversions.

Media

At Dead On Design, we manage the media buying part of social media such as Facebook and Instagram, and also run Google ad campaigns for search, display and YouTube. We also partner with trusted media agencies that focus exclusively on media planning and buying in online and traditional spaces. Either way, our goal is to help you choose the strongest media buy for ROI and then manage and deliver analytics needed to track the progress of your campaign.

Reporting & Analytics

One of the biggest advantages of digital advertising over traditional methods such as print and broadcast advertising is measurability. With online advertising on platforms like Facebook and Google, you can easily track performance which makes it easier to make data-driven decisions. From the onset, we carefully define our KPIs (key performance indicators) such as traffic, leads and lead quality—and analyze how performance impacts the bottom line.

Scalable PPC Advertising with High ROI

What is PPC Advertising

PPC or Pay Per Click is a model of online advertising where advertisers pay each time someone clicks on their ads. There are many different types of PPC ads, but the most popular type is paid search advertising. This type of ad comes up whenever people search for your kind of product or service online through a search engine like Google, Bing, Yahoo, etc.

On Google, PPC ads are typically displayed on the top part of the search results or somewhere along the bottom. With PPC ads, you’re almost certain of being found online when people are searching for products or services with keywords that are related to your business. The amazing part of this advertising model is that you will only pay when a user clicks your ad, making it a cost-effective option for every business.

How We Can Help

To succeed in your PPC campaign, you must be able to create your ads in a manner that matches search intent. Our paid search approach combines expertise in SEO and accurate market knowledge to optimize your campaigns for relevant keywords with high search volume and content that matches search intent. This way, we are able to deliver impactful, scalable and high-converting campaigns that lead to high ROI.

How We Can Help

To succeed in your PPC campaign, you must be able to create your ads in a manner that matches search intent. Our paid search approach combines expertise in SEO and accurate market knowledge to optimize your campaigns for relevant keywords with high search volume and content that matches search intent. This way, we are able to deliver impactful, scalable and high-converting campaigns that lead to high ROI.

Effective Retargeting Campaigns

Not every individual that sees your ad for the the first time will convert to a customer. But you can retarget people who have at some point interacted with your ads. This can be implemented with special pieces of code. We can embed a tracking code on the landing page you want to retarget for, and your display ads will appear on third party sites that those users visit.

PPC Management

PPC campaigns, no matter how perfect they may look at first, are always a work in progress. As data is gathered, there’s always something to improve on. At the foundation of your paid search campaign, we will analyze important data collected through market research and align our strategy with your short-term and long-term goals. Once your campaigns are launched, we track and monitor results daily and tweak strategies when and where they are needed. Our team of PPC specialists uses cutting edge technology and platforms to deliver outstanding results.

Facebook Advertising

Facebook ads are a powerful means to engage your target audience and pull leads to your website. Interestingly, it’s the cheapest method of online advertising. In addition to its cost effectiveness, Facebook advertising allows for laser-focused targeting—whether you’re targeting a tiny region or expanding your reach to a much broader demographic. Despite all these benefits, studies have shown that thousands of businesses are not taking advantage of this platform for their marketing.

Our goal for every Facebook advertising campaign is to help our clients drive conversions using our tried-and-true strategies. At Dead On Design, we understand the art and science of Facebook advertising. We help you maximize your ad spend while implementing strategic changes that improve conversions.

Our team of Facebook advertising strategists will work hard to get results on your project. We work with small, medium sized and large-scale businesses spanning a broad range of industries. So, whether you're a solopreneur, a centralized organization or multi-location franchise, you can leverage our expertise to expand your business reach and convert more leads to sales.

Our team helps you optimize your campaigns by location, time, messaging and creative. We also keep up with campaign performance to make sure we’re on track at every step. In addition, we keep a transparent reporting dashboard where you see the total ad spend, and how many people are clicking and converting in real time. This way, you will be able to measure performance by region, tactic and CTA (call to action).

Intentional Audience Building Efforts

The ultimate determinant of success in Facebook advertising strategy is correct targeting. Our approach is focused on targeting the right people who will most likely be interested in your product or service at the right time. For some brands, that can mean targeting a specific demographic and for others it could mean targeting multiple physical locations. During our initial consultation, we will figure out your ideal audience segment and craft the most effective strategy to reach those people on Facebook.

Effective Ad Copywriting

Copywriting is a vital component of digital advertising. Your copy refers to the actual written text that’s intended to persuade people to buy a particular product or service. Whether you’re dealing with Google ads or Facebook ad copy, every word matters. Not only does your copy have to be interesting and engaging but it should also be relevant to the target audience. That said, you want to optimize your ad copy to get a lot of clicks and translate into a high conversion rate. At Dead On Design, we boast a moderate-sized team of exceptionally creative copywriters who dedicate their time to ensuring that we produce epic copy for every campaign we manage. They will research and study the competition and create extraordinarily engaging and high converting copy that works best for your business.

The Industries We Serve

Our team has several years of experience working with B2B and B2C companies spanning multiple industries across small and mid-sized enterprises and conglomerates, including automotive, legal, building, landscape, retail, service industries, finance, healthcare and real estate.At Dead On Design, we boast a moderate-sized team of exceptionally creative copywriters who dedicate their time to ensuring that we produce epic copy for every campaign we manage. They will research and study the competition and create extraordinarily engaging and high converting copy that works best for your business.

What to Expect When You Choose Dead on Design

Proper Keyword Research

One of the ways that Dead On Design develops unique PPC strategies for businesses is by embarking on advanced keyword research and selection. We will make sure that you’re targeting the right people to boost your conversion rate.

Creation of Effective Ad Copy

Crafting good copy for online advertising can be tricky. It’s challenging to come up with a copy that truly converts. With over ten years of combined experiences in copywriting, our team boasts the most relevant skills and experience needed to create content that resonates with your target audience and compels them to take desired actions.

Landing Page Optimization

A poorly structured landing page can jeopardize whatever efforts you’ve put into your online advertising campaign. When people come to your landing page, do they feel naturally compelled by your content to happily supply their contact information, or do they feel manipulated and turned off. Regardless of the current performance of your landing page, we can help you improve its conversion rate. To achieve this, we run A/B testing to decide what type of landing page works best for you.

Transparent PPC Management Pricing

At Dead On Design, we’re always passionate about building a strong working relationship with our clients. This is why we embrace transparency in our dealings with you. Right from the onset, we’ll let you know if our services are a good fit for your business based on our management costs, your budget and your goals.

Comprehensive Reporting

Proper reporting allows us to keep track of performance and make adjustments when necessary. Our team uses the most sophisticated and comprehensive data tracking tools on the market to measure KPIs and all the important metrics that matter to you such as clicks, likes, and conversions. This way, you will know everything you need to know about your campaign so you can make the best decisions for your business moving forward.

Team Up With The Best Digital Advertising Team

Are you ready to take your digital advertising strategy to the next level? Get in touch with Dead On Design for an enhanced, data-driven, and fail-proof approach to the constantly changing landscape of online advertising. Our team of dedicated digital advertising specialists will work with you, and for you, as we create tailored, uniquely crafted digital marketing solutions to improve your brand visibility, conversion and revenues. Contact us today—we can’t wait to partner with you.