Daniel Gale Sotheby’s International Realty had been around for almost a century when they came to DOD with a very specific request…
…for their next ad campaign. They requested a single visual that could be used in multiple ways. They wanted to create ads for the whole company, ads for individual agents, ads for agent recruitment, and ads for individual towns that all looked the same. We love a challenge, and we came up with 3 solid options for them that the DG team loved. They ended up going with the “Realize Your Vision” campaign, which changed voice with each segment of the campaign— speaking to homebuyers or sellers for the company and agent campaigns, speaking to agents for the recruitment campaign, and speaking to future homebuyers for the town campaign. We’re all proud of what we were able to accomplish with this project, and we love seeing the campaign in print to this day.
Sotheby’s International Realty