When one of the most established builders in the Hamptons, Telemark Inc., came to DOD...
…and presented us with a very specific ad campaign idea—we jumped at the opportunity. Having already designed a website for Telemark, we had an understanding of the deep roots and accomplishments this business is built around, and we we’re excited to jump onboard again. CEO Frank Dalene wanted a series of ads built around a set of words, without including a photo of a house, which is basically unheard of. We came up a with a few strong concepts and Frank chose the “Hands Series” which reminded him uncannily of a photo of his father. It depicted working hands in different settings alongside copy that embraced their strong values. Telemark still uses this series of ads to this day.