If you are looking to fill up your sales pipeline with high quality leads and prospects that convert into paying customers and loyal fans of your business, you need a well planned and executed marketing strategy and customer acquisition system.
There are two ways to do this: hire and set up an in-house marketing team or engage the services of a marketing company. The first one, setting up an in-house team will require a lot of time and effort to hire and train full time employees.
And you’ll have to deal with salaries, compensation packages and managing them. If you don’t have the budget or time to hire full time employees, the cost-saving option that can help you get results fast is working with a full service marketing company like Dead on Design to help your business drive measurable growth and increase your bottom line.
9 Ways a Marketing Agency Can Help Your Business
1. Marketing Strategy
One of the most important ways a marketing agency can help your business drive measurable growth is creating a solid and effective marketing strategy. A lot of businesses fail due to an over-reliance on cookie-cutter marketing strategies that don’t consider their unique offering, market and target audience.
The sad reality is that about 40% of businesses approach marketing this way, and they keep on pumping money on campaigns that are destined to fail from the get go. This doesn’t have to happen to your business. One way to prevent this is working with a reputable marketing agency to help you develop and implement a marketing strategy that perfectly fits your business model. They have a team with varying expertise that will optimize and bring your campaign to life.
2. Brand Identity
Struggling with nailing your brand identity? A marketing agency can help you uncover the heart of what you do and why. This is crucial to creating a brand identity that will reflect in every department of your brand and how the public perceives it, including how your website looks, how you sound, and what angle and messaging will appeal to your target audience and prospective clients.
Many people make the mistake of thinking that their logo is the sum of their brand identity. Nothing can be farther from the truth, your brand identity is much more than just a logo. A logo is only a component of your brand identity.
There are several other essential elements which include creative development, copywriting, brand differentiators, brand standards and guidelines, a brand personality and tone,graphic design, and competitive analysis. Working with a team of experienced marketers who understand your industry and what you are trying to achieve can help you nail down your business’ specific brand identity and build a strategy that becomes the driving force behind your business.
Your website is one of the key visual representations of your brand, and it goes a long way to determine how prospective clients will perceive your brand. If your website is looking like a 2002 site, then you most likely will lose the sale. Your website should capture your brand identity and establish your business as the real deal. A marketing agency can provide your business with professional website design, development and management services.
You need a fully responsive, mobile friendly, fast loading and visually appealing website to stand a chance in today’s highly competitive business landscape, a full service marketing agency can take that off your plate so you can fully focus on your core competences.
4. Search engine optimization
Over 90% of online experiences begin with a search on a search engine. If your business is not optimized for search engines like Google and Bing then you definitely are leaving a lot of money on the table and losing customers to your competitors. Search engine optimization can increase your business’ online visibility and help you drive high quality and laser targeted organic traffic to your website. SEO can help supplement your paid ad campaigns and this ensures you never dry of leads, even if you pause your PPC ads.
A marketing agency with a specialization in SEO can help you optimize your business so you can rank high and dominate the most important keywords for your industry. They can help with Onpage, technical and Offpage activities that can make Google love and reward your website.
5. Pay-Per-Click Search Advertising
Pay-per-click (PPC) platforms like Google AdWords allow businesses to run sponsored ads that show up in search engine results, using relevant keywords that can help them drive conversions. PPC ads can help your business achieve massive growth by sending you high quality leads, however, managing it can be really challenging. Running, tracking and optimizing an ad campaign to get the best results possible requires some expertise, this is where a marketing agency can be quite helpful.
A marketing agency can audit your business and conduct a competitor analysis to see what your biggest competitors are doing right and wrong, and make valuable recommendations that can help push your business to the next level. In addition, they can do competitive keyword research to identify what keywords you should be bidding on that can help you get the biggest bang for your money.
6. Social Media Marketing
Let’s be honest with ourselves: you need a marketing agency to handle your social media marketing and help you get the best results from each platform. They can help you create a customized social media strategy most suitable for your brand, offer, niche, and target audience. They can come up with an actionable content calendar for each social media platform.
7. Content Creation
Want to create some buzz around your business? Create valuable and truly helpful content. Content marketing is an excellent way to build trust and authority online, and a marketing agency can help you leverage different content types such as blog posts, social media content, infographics, videos, white papers, e-books or case studies to nurture your leads into paying customers.
What type of content should you create? What channels should you use? What promotional methods are the most effective, how often should you create content? These and many more are the questions a marketing agency can help you answer. Having a dedicated marketing agency handling your content marketing can help you drive some real and measurable growth that translates into increased revenues.
Video is another proven way to become an authority in your industry, educate and delight your target audience. Doing this will make your target audience know, like and trust you. It is a great way to knock off their objections and make the buying decision easier for them.There are different video formats for each channel. A marketing agency can take charge of your video production strategy, scriptwriting, production and distribution.
A marketing agency can support your business with the right resources, software and analytics tools to monitor and evaluate the effectiveness of your marketing strategy. The reports and raw data will provide a clear picture of the entire campaign, and you can see what is working and what isn’t. You can then optimize and scale what is working, and rethink your approach to what isn’t working so well.
Work with Dead on Design for ROI-driven Marketing Solutions
Dead on Design marketing agency can help you create an innovative brand strategy through a tested and proven framework. We can help your business put its best foot forward with a comprehensive brand strategy. We have a team of expert content marketers and innovative advertising personnel who are ready to give your business the attention it deserves and help you achieve real and measurable growth through our customized and results-driven marketing strategies.
We can help you handle:
- Branding and competitive analysis
- Logo design
- Website design, development and management.
- Advertising(PPC ads)
- Search Engine Optimization
- Content Creation
- Social Media Marketing